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The WHO In the Pitch

When reaching out to someone in the media, it is crucial to understand WHO you are writing to. Journalists, influencers, directors, and TV personalities often share names with regular people, and their contact information can be incredibly similar.
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How to Say “I’m Sorry”

Having empathy and showing concern make for a great apology. Saying you are sorry is a valuable quality that not everyone owns. The ability to reflect sincerity in both actions and relationships will set a person apart.
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Why Integrated Communications is the Future of PR

Incorporating and maintaining an integrated communications system is beneficial because it creates credibility and builds a good reputation for your company.
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